Selma Obarčanin is a visionary in digital marketing and strategic communications, known for her transformative campaigns that resonate deeply across diverse audiences. Leveraging cutting-edge techniques like quantum and performance marketing, she creates immersive experiences that foster meaningful engagement. Her strategic expertise was instrumental in driving higher youth participation in Bosnia’s 2022 general elections, showcasing her commitment to social impact. Selma has collaborated with global organizations, including IFES, UNFPA, IOM, EBRD, and GIZ, and has contributed to events such as the Sarajevo Film Festival. With a background enriched by living across Europe, she brings a unique intercultural perspective that aligns well with the Bay of Bengal’s focus on global governance. Her work is rooted in a people-first approach, blending innovative ideas with pragmatic solutions to drive sustainable connections and foster community resilience.